Today echoes of 90s "bitchification" still exist everywhere we look. Meanwhile, marketers hijacked feminism, sold "Girl Power," and poisoned a generation. The advent of the 24-hour news cycle reinforced society's deeply entrenched misogyny. Newsmakers like Britney Spears, Monica Lewinsky, Tonya Harding and Lorena Bobbitt were shamed and misunderstood. Trailblazing women like Hillary Clinton, Anita Hill, Madeleine Albright, Janet Reno, and Marcia Clark, and were undermined. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. To understand how we got here, we have to rewind the VHS tape. The nostalgic, smart, and shocking account of how the 90s set back feminism, undermined girls and women, and shaped the millennial generation from award-winning journalist, Allison Yarrow. Direct quotes from politicians, journalists and comedians about the women provide the most jarring, oh-my-god-that-really-happened portions of Yarrow's decade excavation." - Pittsburg Post-Gazette "Yarrow's biting autopsy of the decade scrutinizes the way society reduced - or "bitchified" - women at work, women at home, women in court, even women on ice skates. Finalist for the Los Angeles Press Club Book Award, muse to a Givenchy fashion collection, and recommended by the The New York Times, The Skimm, US Weekly, The Washington Post, The Boston Globe, Refinery 29, Book Riot, Bitch Media, and more.
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