Teachers and librarians can be your best promoters, so treat them well and create curriculum guides, posters and giveaways they can use in their classrooms.
Produce in multiple formats and price pointsĪdapt your book into video and audio formats to reach different reader styles, and create add-ons and products like plush toys and greeting cards to offer different price points Keep books in the same format and make it a natural for them to "collect 'em all."Ĭreate products for different age groups and styles of reading (eg. Sams II about the way he and Jean Stoick turned their first children's book into a line of products and promotions that all self-publishers can learn from.Ĭustomers love to collect a series. "If you've got a book that's really good, you've got to keep it alive," says Carl R. Turning a Successful Book into a Franchise
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